Sofia Gobbi: ‘Whatcha Doing’

London-based alt-pop/rock artist Sofia Gobbi returns with her latest single, ‘Whatcha Doing’, a raucous, addictive track that perfectly captures the chaotic excitement of new romance. With its driving beat, cheeky lyrics, and a healthy dose of British sarcasm, the song is both a cathartic release and a catchy anthem for anyone who's been caught up in the whirlwind of early infatuation.

‘Whatcha Doing’ is all about that all-too-relatable moment when you’re dating someone new and can’t help but let your imagination run wild. “It’s about the early stages of dating someone new,” Gobbi explains. “You’re trying to play it cool, but you’re already picturing the wedding.” Sofia’s blend of raw emotion and brash humour makes this track a perfect combination of indie-punk spirit and pure fun:

“It’s a song about being in the early stages of dating someone, when you’re trying to be super chill about everything, but the truth is you have no chill — you never have — and you’re already imagining what your potential wedding might look like.”

Born to an Italian father and a Californian mother, Sofia’s music reflects the fusion of cultures and experiences that shaped her unique perspective. Since her debut single "Ten" in 2022, she has quickly gained attention for her emotionally intimate lyrics and catchy melodies that resonate deeply with listeners.

For Sofia, songwriting is all about authenticity. “One of my favourite things about writing music is realising how many people go through the same things as you,” she shares. Her ability to tap into universal feelings while maintaining a personal touch has made her a standout in the alt-pop scene, and ‘Whatcha Doing’ continues that trend.

‘Whatcha Doing’ is the latest track from Sofia’s highly anticipated debut album, set for release in Summer 2025. The album’s collaborators are a testament to what its success will turn into with Grammy-nominated Andrea Mastroiacovo (Burna Boy, Sigrid, Lewis Capaldi) featuring as a producer.

With ‘Whatcha Doing,’ Sofia Gobbi has proven once again that she’s a rising star in the alt-pop/rock scene. The infectious energy, relatable lyrics, and playful tone of the track will no doubt leave fans eager for more. As her debut album approaches, it’s clear that Sofia’s ability to blend vulnerability, humour, and infectious hooks is positioning her as one of the most exciting artists to watch in the coming years.

Stay tuned for more from this bold, unique voice — Sofia Gobbi is just getting started.